Many people are misinformed on what ‘feminism’ really is. Because believe it or not, it’s really just a synonym for gender equality. So we made a campaign to set the story straight and champion women empowerment all over the world. Adidas partnered with Pharrell Williams to show that men can understand and support gender equality just as much as women can. This is an ode to realizing that it’s always been time for women’s voices to be heard. From past, present, to future—Now is Her Time.