We took a look at our target audience and reframed the one thing they are all experiencing: a midlife crisis. Rather than calling it quits on what could be, we encouraged them to use a Maxwell House coffee break to sip up and shake up the status quo. Through a series of animated coffee wake-up calls on social, we urged our consumers to consider the question: Could this be the first sip of the rest of your life?

LIVE TO THE LAST DROP

AGENCY
JOAN

CLIENT
Maxwell House