Why The Sheetz Not is a campaign about the liberation that occurs when a customer walks into a beloved Sheetz convenience store. The platform encourages consumers to let go and give in to a world of restriction-less fun. We asked the hard questions like, Why The Sheetz Not let a priest indulge in a little gluttony? Or let a dad wear his son's shirt for the sake of securing the snacks? Or let a hangover food delivery be so good it hurts? Yeah, why not?

WHY THE SHEETZ NOT?

AGENCY
JOAN

CLIENT
SHEETZ

TIKTOK

RADIO