Virgin Hotels was launching its first European hotel in Edinburgh, Scotland. The hotel was built by fusing an old historical building with a modern addition to the space. Thus, making it truly a one-of-a-kind place. With that in mind, we were inspired to center our campaign around something else that’s one-of-a-kind—a unicorn, also known as Scotland’s national animal. The campaign, Where Old Tales Meet Modern Twists, paid homage to the space while welcoming in new life.